90-Minute Criminal Defense Content Shoot
A complete, location-based checklist for Smith-Johnson and the videographer. Built to reduce resets, organize delivery, and capture Facebook-first short-form content efficiently.
Shoot-Day Overview
Keep every setup locked until all assigned videos and pickups are complete. Record two clean takes of every hook before moving into the body copy.
Smith-Johnson Checklist
Technical Checklist
Facebook-First Editing
Technical Setup
Audio, white balance, lighting, framing, wardrobe check, one practice hook.
Conference Room
Authority, legal myths, drug-charge education, and client-trust content.
Executive Desk
Digital evidence, investigations, talking to police, and post-arrest mistakes.
Window
Reflective, emotional, parent-focused, and future-consequence content.
Hallway
Walking delivery, traffic-stop scenarios, and dynamic storytelling.
B-Roll Pickups
Only missing essentials. Capture additional B-roll earlier during location resets whenever possible.
Conference Room Block
Lock the camera, audio, lighting, chair position, and eyeline. Record all six primary videos, then rapid-fire clips before leaving this setup.
Executive Desk Block
Use files, phone, and computer as natural props. Keep the desk uncluttered and avoid showing confidential client information.
Window Block
This is the emotional and reflective setup. Slow the delivery and allow more pauses. Frame with depth, but protect facial exposure.
Hallway Block
Capture one standing version and one walking version where possible. Prioritize clean audio over complicated movement.
Rapid-Fire Facebook Series
Record these in the conference room immediately after the primary authority videos. Each answer should be 30-45 seconds.
B-Roll Checklist
Capture each action for 6-10 seconds. Film wide, medium, and close detail whenever time permits.
Editor Deliverables
Every primary video should produce one Facebook-first cut and at least one shorter derivative cut.